Avery Lu (呂智勇) | LinkedIn
Avery Lu (呂智勇)所在地区美国 旧金山湾区所属行业半导体500+ 位联系人立即加入领英，查看Avery的完整资料。注册完全免费！加入领英，与全球四亿职场人士共同拓展人脉、分享创意、发现机遇。浏览共同联系人获得引荐直接联系Avery自我简介Avery Lu, is Co-founder & CMO at Palo Alto Scientific, Inc., a wearable tech company whose disruptive profileMyRun(TM) smartphone app + shoeSensor(TM) system enables runners to improve their running technique in real time leveraging the company's patented forceSense(TM) & machine-learned app technologies. Mr. Lu also serves as an advisor to early stage IoT & wearable technology startups, an Entrepreneur-in-Residence for F50 and has organized large industry symposiums, keynoted at various conferences, and been quoted in market research reports on IoT & Wearables.Avery has 20 years of experience in Silicon Valley's high tech/semiconductor industries, in various roles of Business Development, Segment Marketing, Product Marketing, Global Account Management & Field Applications Engineering for companies like NXP, Infineon & Toshiba, responsible for Digital, Analog & Mixed-signal technologies in the following vertical markets: mobile, consumer electronics, computing, industrial, automotive & medical.Mr. Lu serves as BoD for CASPA, Chair of IEEE Consumer Electronics Society in Silicon Valley & BoD for Santa Clara University Alumni Association Board.GLOBAL KEYNOTE & SPEAKING ENGAGEMENTS: - ISMA 2015 Intelligent Systems Tech Forum “Wearable Computing: Real Market Opportunity or Just A Disposable Trend?”, Menlo Park, CA, October 2014 () - Evercore ISI’s International CES 2015 Wearables Dinner "Wearables @ CES: Where There's A Will, There's A Way", Las Vegas, NV, January 2015 () - Venture Capital Private Equity Roundtable "Sports Science Leveraging Wearable Tech & Data Analytics", Palo Alto, CA, February 2015 - ISQED IoT Summit 2015, Santa Clara, CA, March 2015 (www.iot-summit.org) - 2015 CASPA 華美半導體協會 China Delegation - IoT & Wearables keynote at Fudan University 復旦大學 in Shanghai 上海 & Chinese science parks/special economic zones in Jiaxing 嘉興, Hangzhou 錢塘 & Ningbo 寧波, China, March 2015 (, www./en)工作经历Taiwan Innovation & Entrepreneurship Center (TIEC)/eng/TIEC.Taiwanwww.scu.edu/business/cieconference./cn/cerdetail?id=26www.F50.io"Bringing Sports Science to Everyone"/profileMyRunwww.slideshare.net/mobile/cklam12345/longevity-and-intelligent-jogging//sportstalk-podcast-profile-my-run-com-sap-center-san-jose-home-of-the-san-jose-sabercats/Silicon Valley Leadership Forum/Silicon-Valley-Leadership-Forum- Chair (2015 - present)- Vice Chair (2014)- Program Chair (2014)- Member, Event Planning Committee (2013)avery.j.lu@ieee.orgwww.ieee.org/scvcesites.ieee.org/scv-ces/Safe Advanced Mobile PowerIEEE Consumer Electronics Future Directions Committeecesoc.ieee.org/images/files/pdf/sampwhitepaper.pdf- Member, BoD Nominations Committee (2014 - present)- Member, Constitution Revision Committee (2013 - 2014)- Member, Strategic Planning Committee (2013 - 2014)- Member, Board of Directors (2013 - present)www.scu.edu/alumni/about/board.cfmwww.scu.edu/alumni/Avery-Lu.cfm- Focus on supporting demand creation for a specific set of Americas OEM customers in the Industrial application segments.- Work closely with Sales to engage these OEMs to help shape NXP's engagement model and product solutions.- Drive The Americas revenue and global design influence objectives.- Executive Director of Entrepreneurship Task Force (Oct 2014 - present)- Executive Director of Business Development Group (Oct 2014 - present)- Executive Director of Symposiums & Seminars Group (專題活動部長) (Oct 2013 - Oct 2014)- Member of Symposium Group (Oct 2012 - Oct 2013)- Head of Corporate Sponsorships Group (Oct 2011 - Oct 2012)- Member of Alliances & Media Group (Oct 2011 - Oct 2012)- Member, Board of Directors (Oct 2011 - present)/about/siliconEngineering Alumni Board serves the School of Engineering through the initiation of programs and networking opportunities for alumni, undergraduates, and graduate students. Board members assist the School in furthering our mission to educate engineers of integrity who are committed to making a difference in their communities and the world.www.scu.edu/engineering/about/alumniboard.cfmwww.scu.edu/engineering/about/lu.cfm- Power Management Solutions (20V - 1200V voltage classes: small signal p-channel/low voltage n-channel/medium voltage n-channel/high voltage n-channel MOSFETs, IGBTs, SiC Diodes, SiC JFETs), Power Stages, DrMOS, DrBlade, drivers, digital controllers- Regional marketing responsibility for customers in Western Canada down thru Mexico and Eastward to Colorado and New Mexico- North American Segment/Application Marketing Manager for Solar & Energy Storage, as well as Computing (on-the-board, non-isolated) DC/DC (tablet, notebook, desktop, server, graphics)- Target markets: Renewables (Solar, Energy Storage, Electric Vehicle Charging), Lighting, SMPS (Switched Mode Power Supply), Telecom, Computing DC/DC, Low Voltage Drives/Motor Control, Emerging Markets- Developed competitive fighting guides & new product introduction collateral- Co-authored article "PowerStage MOSFETs - More Power in Less Space" in Power Electronics Technology magazine (available online, Feb 29, 2012 & in print, Mar. 2012, Vol. 39, No. 3): /power_semiconductors/power_mosfets/powerstage-mosfets-more-power-less-space-0229/· Profit & Loss (P&L) responsibility for product marketing of Analog & Wireless ASSP products in The Americas: Power Management ICs (PMICs), Power Factor Correction ICs (PFCs), Constant Current & RGB LED Drivers, Backlight/White LED Drivers, LCD Gate & Column/Row Drivers, CCD Clock Drivers, Motor Controllers & Drivers [Brushed DC/H-B Brushless DC (BLDC) - sensored & sensor-less, including Vector/Field-Oriented-Control (FOC); Stepper & Combination/Power Management control w/ on-board DC/DC converters], Interface Drivers/Darlington Transistor Arrays, Shock Sensor Amplifiers for Hard Disk Drives (HDDs), Radio Frequency ICs (RFICs) - transceivers/receivers for: Remote Keyless Entry (RKE) & Tire Pressure Monitoring Systems (TPMS) for Automotive, Cordless/DECT Phone, BlueTooth (RF + Baseband + s/w profiles) for Automotive, Mobile WiMAX (RF + Baseband + PMIC), Wi-Fi, Wi-Fi w/ FM Tuner, RFID, Automotive Motor Drivers (Brushless & Servo), Automotive Voltage Regulators, Automotive LED Drivers, LON Network processors· Created landing page for Motor Controller & Driver ICs:
(as part of my "The Drive to Win" promotional initiative for The Americas)· Global Account Manager (GAM) for Apple, focusing on Discrete Power Management solutions.· Managed strategic accounts/reps in Western USA sales territories to drive revenue and design wins for Discrete Products.· Focus/strategic accounts to drive revenue and design wins for Discrete Products: Apple Computer (Cupertino), Cisco Systems (San Jose, Petaluma, Boxborough), Hitachi Global Storage Technology (HGST) (San Jose), Maxtor Corporation (Milpitas, Boulder), Western Digital (Irvine), Seagate (Longmont), Power One (Camarillo), Cherokee (Tustin), Broadcom (Sunnyvale, Irvine) and Thales Navigation (San Dimas).· Worked closely with Focus accounts, HQs in Kawasaki, Japan and CMs in Far East to coordinate pricing and delivery to ensure streamlined process for customer prototyping and manufacturing requirements.· Responsible for promoting/ designing in (pre-sales) and supporting (post-sales) all Toshiba discrete products.· Managed accounts in Northern California Sales Territory (Bay Area and North Bay).· Key Accounts included Cisco, Hitachi Global Storage Technology (formerly IBM Storage Technology), Apple, HP and Alcatel.· Authored application note entitled “Interfacing Toshiba Pseudo-Static RAM with Toshiba MIPS RISC and Motorola PowerPCTM Processors: Including a performance comparison between Toshiba Pseudo-Static RAM and Low-Power SRAM” /indexerfiles/Datasheet-02/DSA0025565.pdf· Responsible for designing in (pre-sales) and supporting (post-sales) all Toshiba product lines/families.· Managed accounts in Western U.S.A. Sales Territory.· Key Accounts included HP (MTC, NCG, SISL), Intel, Motorola, Maxtor, Sun Microsystems, nVidia, Sony and Mattel.· Achieved W83782D H/W Monitor design wins at both HP Network Computer Group (NCG) and Sun Microsystems.· Generated interest in Winbond's W83910F IPMI solution at both HP Systems Interconnect Solutions Lab (SISL) and SuperMicro.· Responsible for designing in (pre-sales) and supporting (post-sales) all Winbond product lines/families including Memory (SDRAM, DDR SDRAM, SRAM, Flash, EPROM); USB (USB-to-CompactFlashTM/-SmartMediaTM/-Multi-Media CardTM (MMC)/-Secure DigitalTM/-Memory StickTM/-SmartCardTM; SDRAM 4-bit/8-bit Microcontrollers & Speech processors.· Worked closely with Customers, Engineering, Marketing and Sales to design in AMI products at customer accounts.· Managed a large account territory (Northern California, Oregon and Washington), including AT&T Wireless (WA), Heartstream/Agilent (WA), Boeing (WA), Intel (OR), Lucent/Ascend (NorCal) and WebTV/Microsoft (NorCal) as well as numerous Rest-of-World (ROW) accounts in the San Francisco Bay Area, Oregon state and Washington state.· Achieved first Translation ASIC design win for AMI at Acuson for Programmable Waveform Generator portion of Ultrasound medical device.· Achieved high volume motherboard clock design win for AMI at Atum, designing out a Cypress CY2210-01 motherboard clock generator.· Responsible for designing in (pre-sales) all AMI product lines/families: Digital Gate Array and Standard Cell ASICs, Mixed-Signal ASICs, FPGA-to-ASIC Translation ASICs and Timing Generator Products (EEPROM/ROM-based programmable clock generators, motherboard clock generators, clock buffers).· Provided pre-sales support including on-site customer visits and conducting technical presentations for customers and business partners (i.e., Distributors and Manufacturer’s Reps).· Served as dedicated AMI resource/liaison for one of our distribution partners, Unique Electronics.· Coordinated and hosted 8/29/00 Western Area Field Training (WAFT) in Portland, Oregon.· Managed a large customer account base, including Solectron Milpitas, IBM, Sun Microsystems, Philips, 3Com and Lucent OMD/Octel, as well as numerous Rest-of-World (ROW) accounts in the San Francisco Bay Area.· Achieved first CPLD and clock design wins for Cypress at Solectron Milpitas Design Center for Applied Materials board design.· Responsible for designing in (pre-sales) and supporting (post-sales) all Cypress product lines/families: SRAMs, FIFOs, Dual-Ports, Clock chips, USB peripheral chips, Communication chips (HOTLink, SONET/SDH, SMPTE), programmable logic devices/CPLDs and associated software and hardware development systems.· Trained and educated customers at Cypress with two full-day seminars: Introduction to VHDL and Advanced VHDL on a regular basis.· Worked closely with Technical Marketing, Account Managers, Software Development, Applications Engineers (AEs), Value-Added Resellers (VARs) and OEMs to monitor customer progress.· Provided technical assistance to Viewlogic customers via the Hotline.· Developed software expertise with Viewlogic schematic design entry tools.· Developed software expertise with Viewlogic PCB interface tools.· Developed software expertise with Viewlogic IntelliFlow product for FPGA/CPLD designs.· Proposed bug fixes/workarounds/enhancements for Viewlogic schematic and PCB interface software tools.· Provided direct Xilinx-related software support to peers in Viewlogic Technical Support group.· Worked closely with Product Marketing, Technical Marketing, Regional Sales Managers (RSMs), Software Development, R&D, Product/Test Engineering, Manufacturing, Field Applications Engineers (FAEs), Distribution Sales/FAEs and Customer Service to monitor customer progress.· Provided technical assistance to Xilinx customers via the Hotline, and authored numerous solution records for use by customers on the World Wide Web.· Provided direct XC5200-related hardware and software assistance to peers in Technical Support.语言能力English母语Chinese (Cantonese)母语技能专长其他 35 个收起教育背景Certificate, Marketing Management- Sales and Marketing, Fundamentals (2.0 units)- Marketing Principles (2.0 units)- Integrated Marketing Communication (2.5 units)- Power of Market Research (2.0 units)- Direct Marketing Research (1.0 unit) - International Marketing (2.0 units)- Negotiating in Sales and Marketing (1.0 unit) - Finance for the Non-Financial Manager (1.0 unit) - Effective Public Speaking (0.5 units)M.S.E.E. Candidate, Electrical EngineeringCompleted 14 quarter units of post graduate coursework (while working full time and travelling 30% of time for business)社团活动: - Institute of Electrical & Electronics Engineers (IEEE) (http://www.ieee.org), Professional memberB.S.E.E. Degree, Electrical EngineeringPresented Project & Thesis on "Wireless Temperature Control with Fuzzy Logic" at 1994 Annual Senior Engineering Design Conference社团活动: - Institute of Electrical & Electronics Engineers (IEEE) (http://www.ieee.org), Student member
- The Order of the Engineer (http://www.order-of-the-engineer.org), Inductee, General study and accepted into School of Electrical Engineering with Honors社团活动: - Institute of Electrical & Electronics Engineers (IEEE) (http://www.ieee.org), Student memberFremont High SchoolDiploma, General study, Honors and Advanced Placement courses社团活动: - The Presidential Academic Fitness Award (http://www.ed.gov/programs/presedaward), Recipient
- National Honor Society (http://www.nhs.us), Member
- California Scholarship Federation (http://www.csf-cjsf.org), Lifetime member
- Journalism for school paper &The Chief&, reporterCupertino Junior High SchoolSt. Paul's Lutheran School兴趣爱好o Travel
o Photography
o Basketball
o Film/movies
o Ballroom dancing
o Trumpet资格认证Marketing Management出版作品Penton Electronics Group作者:, , 志愿者经历和公益话题Avery关心的公益话题儿童教育健康人权政治科学与技术推荐信Avery收到的推荐信预览:I have known Avery for over seven years and I had the wonderful pleasure of working closely with him at NXP Semiconductors to promote NXP’s solutions to various industrial customers. As the Business Development Manager for NXP’s industrial strategy in the Americas, Avery demonstrated excellent knowledge of the industrial segment market. His ability to analyze and decipher data, and his fearless personality to tackle challenging assignments make him a valuable team member.更多更少Avery is a very capable and talented guy, an excellent BOD in the CASPA. He hosted several very successful big events and very responsible and detailed oriented. I enjoy working with him tremendously.更多更少查看Avery的完整资料并...浏览共同联系人获得引荐直接联系Avery查看个人资料的其他语言版本访客还看了位于中国的领英会员:}